1.
ITV 2
1. ITV 2 airs programmes such as: Reality-Drama shows, Adult Animated Television Shows, repeats of recently aired episodes of soap operas and other entertainment programming from ITV such as Coronation Street and Emmerdale.
2. ITV 2's main primary target audience is 16-34 adults. ITV 2 airs reality drama tv-shows and animated comedies with adult humour which they would find more appealing and would understood than opposed to a child.
3. ITV 2 has a youthful and fun personality. ITV 2's idents always present a lively, fun and vibrant energy for its young audience. ITV 2 tries to project a fresh, relatable and modern message to try and reach out to its audience and so that they can relate with what they enjoy.
4. (an example where they tied an ident for a show)
The current ITV 2 Ident projects a new, fun and lively buzz to its audience. The ITV 2 show presents a celebrity/well known figure participating in the show 'Love Island' (a popular programme that airs on the show), the audience would turn over the channel and this ident would play. The audience would know that ITV 2 airs Love Island due to a new, modern well known figure being shown on the screen and would immediately recognize them. The ident also shows a gradient of vibrant colours that stick out and look aesthetically appealing to the audience it is being targeted at.
5. The purpose of the Ident's shown on ITV are to buzz up hype for the shows that are going to be broadcasted on the channel that day. For example, many of the idents shown on ITV 2 on the 15th of August 2021 consist of stars participating on the show 'Love Island'. This is supposed to generate hype and make the audience look forward to the airing of the programme that is going to be shown on the channel.
2.
Food Network (UK)
1. Food network airs both special and regular episodic programs about food and cooking.
2. Food Network's main target audience are 18-49 year olds, this is because 54% of the audience is in that specific age bracket.
3. Food Network resolves their whole channel around cooking; hence the name: 'Food Network'. Food Network presents visualisations of delicious foods to the viewer to stay true to their theme surrounding food and cooking.
4.
5. The purpose of the Food Network ident serves as a short calming break in-between shows. The ident does not offer a lot offer in terms of content, but instead projects the channel's dedication to solely cooking and food to its audience, only offering a variety of different cooking shows; baking shows, cake decorating shows, cooking competitions, etc. are broadcasted onto the channel. The variety of different foods being made shows the viewers that they broadcast a diverse range of shows about many types of foods.
History of your channel and it's Ident
As more programmes become and popular, the channel will often create idents related to them to remind audiences what will/what airs on the channel. The idents showcase usually the characters from the show (e.x. Peter Griffin from Family Guy) often accompanied with the ITV 2 logo; it's colour pallet also shares the same with that show's logo or overall theme. In the Family Guy ident, the background shares the same shade of blue as Family Guy's own logo where Love Island has a gradient of pink and orange, pink being a colour relating to love and romance as the whole show is related to finding a partner.
ITV 2 has had a history of creating idents related to a specific new show that is going to be airing next. For example, in the first picture an indent related to Family Guy is broadcasted. As Family Guy was going to air next, it served as a quick reminder of what the viewer can expect to watch on the channel.
ITV 2 kept this recurring theme for all of their big-name shows that are broadcasted onto the channel. Like Family Guy, 'Love Island' is very popular amongst viewers and people would normally come to ITV 2 just to watch premieres of the show. Love Island idents are used a lot in-between shows to stir up hype and excitement for what show is going to be airing later on in the day.
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